Thursday, August 2, 2012

Africa is a good Ground to Win technologically

Suggestions to Google as to win in Africa, is to introduce The Android Technology. This is to be able over take the collaboration between Nokia and Microsoft.  This two company has overshadowed African Market on their own, imagine what they will do together. But an African Brain has told Google what to do to win.

Iyinoluwa Aboyeji has just delivered a great opus on the future of software development in African markets, with a focus on Nigeria. His Google needs Android to succeed in Africa is well worth a read:


The gospel truth is this, Google needs a hardware solution to win.


Yea, Baraza and Google Trader are cool tools, but Google will only win the internet war if Africans can access the internet with google as their gateway and Africans are loyal customers. And if Africans still have to depend on Windows dominated hardware, Google might as well be prancing around with their carnivals and flashmobs.


More cause for worry for Google should be Nokia and Windows new partnership. Both of them are the leading mobile and desktop players in Africa right now. Working together means they can unleash a plague of incomensurable damage on Africans and eat up market share like no man's business at Google's expense.


So how can Google change the game?


One word. Android.


Android is google's beautiful, versatile and opensourced weapon against Microsoft's onslaught on Africa. Since Android is open-sourced, it can be deployed on any hardware including cheaper and locally made hardware. This allows it to undercut Microsoft's hardware advantage on the one competitive advantage that actually matters in Africa; price.


Also given it would be much easier and legal to engineer than pirating Microsoft, we can shift the creative energies of the innovative engineers of the Alaba Market from cracking microsoft DRM locks to building software they can put their name and Nigeria behind.

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